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Has influencer marketing been diluted by fake followers?

The way we view influencer marketing needs to change. A substantial shift has occurred within the last year, largely prompted by the prevalence of fake followers and covert influencer advertising techniques that have fundamentally undermined the authenticity that originally set… Continue Reading →

Ten tips to grow your business with social media

A considered social media strategy is an essential component of every modern digital marketing strategy and the benefits of social media for business are myriad. Here are just 10 of the most significant. Benefit from enhanced brand awareness The potential… Continue Reading →

4 vulnerabilities to check in your website security test pack

Rather than having traditional applications installed on local PCs, more and more businesses are choosing to run essential services from the cloud. This increased reliance on web applications and the ever greater volume of financial transactions being carried out online… Continue Reading →

Hone your skills to give great customer service with these 9 tips

Customer service is key to the success of your business. In fact, if your staff practice poor customer service, you risk substantial losses, with some estimates suggesting that in 2017, UK companies missed out on over £37 billion of profit…. Continue Reading →

What is influencer marketing and why is it win-win?

It is a common misconception that all online influencers have large social media followings, but this thought process fundamentally conflates popularity and influence. As influencing necessitates a change in behaviour, thinking or viewpoint, an influencer is someone with the power… Continue Reading →

What can you do to protect your domains?

You have your domains; your website and emails are running perfectly – amazing! All you need to do is keep them up and running, but sometimes, renewal notifications can slip through the net. We’re looking into your options, so you… Continue Reading →

How can I get started with Joomla?

There are over 1.6 billion visible websites online. Over half of them use a Content Management System (CMS), allowing people with (almost) no programming knowledge to build their own websites. Although dwarfed by WordPress, Joomla is the second most popular,… Continue Reading →

10 strategies to expand your small business

Expanding your small business can be challenging but is so often necessary in order to thrive rather than merely survive. The following strategies have been proven time and time again. Focus on your existing market Although you might think you… Continue Reading →

Eskimos have 50 words for snow. How does Google’s change affect your PPC keyword strategy?

As there are a lot of different ways to say the same thing, it is no surprise that the ways people search online are always in a state of change. Google reports that about 15% of all daily searches are… Continue Reading →

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