Category

Marketing

Do you want to get your website onto the first page in Google search?

Securing a prominent ranking position in search engine results pages (SERPs) for relevant keywords and phrases is an essential marketing objective for most businesses. Although many of the top-ranking positions in SERPs are occupied by high-profile businesses and corporations, this… Continue Reading →

How to write a blog – our tips and tricks to help you succeed

Based on recent research, users spend 2 – 3 seconds deciding whether to read an article. Even if they do click, many will abandon a post without reading the whole thing. According to further research, 70% of visitors will never… Continue Reading →

Research methods to find low competition high value keywords

Keyword research methods are a vital component of any SEO strategy. You need to know which keywords are going to give you both high value in getting visitors to your site, and low competition to boost your visibility in search… Continue Reading →

Why should you consider a vlog?

We find ourselves fully immersed in the era of digital marketing and the rise of platforms including Instagram and YouTube over the last few years has been meteoric. Although it can sometimes feel impossible to keep up with the latest… Continue Reading →

How to replace ‘likes’ with sales

Shaping and implementing a successful social media advertising strategy is about much more than simply amassing large numbers of likes and followers. Too many businesses try too hard to engage their audience and inadvertently end up sharing far too many… Continue Reading →

Put that tablet away – optimise your website for voice search

In a 2018 study, PwC found that 77% of consumers prefer to use a voice assistant when searching for something online [1] Over three-quarters of consumers think that using a voice search tool such as Google Assistant, Amazon Alexa or… Continue Reading →

Has influencer marketing been diluted by fake followers?

The way we view influencer marketing needs to change. A substantial shift has occurred within the last year, largely prompted by the prevalence of fake followers and covert influencer advertising techniques that have fundamentally undermined the authenticity that originally set… Continue Reading →

What is influencer marketing and why is it win-win?

It is a common misconception that all online influencers have large social media followings, but this thought process fundamentally conflates popularity and influence. As influencing necessitates a change in behaviour, thinking or viewpoint, an influencer is someone with the power… Continue Reading →

Eskimos have 50 words for snow. How does Google’s change affect your PPC keyword strategy?

As there are a lot of different ways to say the same thing, it is no surprise that the ways people search online are always in a state of change. Google reports that about 15% of all daily searches are… Continue Reading →