Eskimos have 50 words for snow. How does Google’s change affect your PPC keyword strategy?

As there are a lot of different ways to say the same thing, it is no surprise that the ways people search online are always in a state of change. Google reports that about 15% of all daily searches are… Continue Reading →

Are you ready to move on from organic search into PPC?

Ensuring that your business can be found in the search engines is essential for it to thrive but where you appear is vital. A 2014 study found that 67% of people only looked at the first five search results and… Continue Reading →

Find inspiration for your 2019 PPC campaign with these stats and predictions

If you’re planning on implementing or updating a PPC advertising campaign in the coming months, then you couldn’t have picked a better time. According to industry analysts, 2019 is going to offer just about every business with an online presence,… Continue Reading →

Better keyword research generates more traffic – here are 4 guidelines

How can you improve your website to help promote your business? A little keyword research is a great way to attract traffic and increase sales on your site. The four guidelines below will help to improve the keywords you use… Continue Reading →

Ten tips for your first market research project

Regardless as to which sector you work in or who your customers are, carrying out market research is a key business task you shouldn’t ignore. This is especially true if you’re planning on introducing a new product or service or… Continue Reading →

5 benefits of using Social Media Marketing to connect with your target audience

Since more than 3 billion people are now on social media, developing an effective social media marketing strategy is more important than ever before for businesses wanting to increase their visibility and long-term success. Increase traffic to your most important… Continue Reading →