An entrepreneur’s journey

We’d like to introduce one of our customers; inspirational entrepreneur, Gareth Phoenix. His online venture began at the end of 2015 when he took his passion for fashion and his desire to build a family business to the next level and launched his online store, Gentlemen’s Practice. Gentlemen’s Practice offers a unique range of men’s accessories aimed at making “every day a dapper day”. Gareth said, “Launching my online business gave me the opportunity to combine something I love – fashion, with my desire to run a business from home and spend more time with my family. It’s been a […]

Using Images and Fonts Effectively

To achieve visual success, it’s essential that you master the text and imagery on your website. Having images that catch the eye and words that wow is one thing, bringing them together to create something stunning is another. Have a browse through our top three points explaining the basics of font and imagery matching and why they’re so important to website design.     Readability Fancy fonts with intricate patterns should be kept to a minimum, however if you do choose to go with a complex font, keep it to the larger title text so it’s easier to read. Large […]

Why you should have a website

Like many small to medium business owners you may believe there’s little to be gained from investing in a professional website. Such an important milestone is often overlooked due to the upfront costs or time needed to create your own. Take a look at our top 3 reasons why it’s essential to get yourself a cracking website in time for the New Year. Credibility Now more than ever people associate a strong web presence with a credible business. For example, if you’re a plumber with nowhere online to shout about all the great work you’ve done, people are less likely […]

Starting your online business

Find your niche A successful business starts out with you finding a gap in the market and filling it, or improving on what’s already there. The internet is the perfect place to begin your market research. You can start out by performing keyword research. This helps you to target the sorts of keywords people are searching for, but for which many sites aren’t competing. If you have a general idea of a business in mind, start looking at your closest competitors. Visit their sites, take note of what works and what doesn’t. Then improve on what already exists. Captivate your […]

Top tips to get your online shop ready for Christmas

Gareth Phoenix, owner of new business Gentlemen’s Practice shares his secrets on how to get your website festive ready this Christmas! Offer free delivery to your customers when approaching this special time of the year. Offering free delivery on your website is a great way of reeling in customers. Make sure you advertise this offer consistently on your website and send emails to any of your subscribers so your customers can take full advantage. With the general expense of Christmas, not having to pay for delivery is an amazing way to get your products noticed! Make sure you have a […]