Sabina Plimmer

Why should you consider a vlog?

We find ourselves fully immersed in the era of digital marketing and the rise of platforms including Instagram and YouTube over the last few years has been meteoric. Although it can sometimes feel impossible to keep up with the latest… Continue Reading →

Put that tablet away – optimise your website for voice search

In a 2018 study, PwC found that 77% of consumers prefer to use a voice assistant when searching for something online [1] Over three-quarters of consumers think that using a voice search tool such as Google Assistant, Amazon Alexa or… Continue Reading →

Has influencer marketing been diluted by fake followers?

The way we view influencer marketing needs to change. A substantial shift has occurred within the last year, largely prompted by the prevalence of fake followers and covert influencer advertising techniques that have fundamentally undermined the authenticity that originally set… Continue Reading →

Ten tips to grow your business with social media

A considered social media strategy is an essential component of every modern digital marketing strategy and the benefits of social media for business are myriad. Here are just 10 of the most significant. Benefit from enhanced brand awareness The potential… Continue Reading →

What is influencer marketing and why is it win-win?

It is a common misconception that all online influencers have large social media followings, but this thought process fundamentally conflates popularity and influence. As influencing necessitates a change in behaviour, thinking or viewpoint, an influencer is someone with the power… Continue Reading →

Find inspiration for your 2019 PPC campaign with these stats and predictions

If you’re planning on implementing or updating a PPC advertising campaign in the coming months, then you couldn’t have picked a better time. According to industry analysts, 2019 is going to offer just about every business with an online presence,… Continue Reading →

I need a really good, free Project Management tool for my startup

Using a project management tool can be a substantial help in controlling project costs, allowing you to track progress accurately and ensuring the project delivers to its objectives. But it’s not very helpful if the tool becomes a black box… Continue Reading →

6 Benefits of Office 365 For Small Businesses

Productivity is something we’re always talking about and in an ideal world, we’d be productive 100% of the time. However, in the real world, our main objective is – how can we just do things a little easier? We’ve found… Continue Reading →