A considered social media strategy is an essential component of every modern digital marketing strategy and the benefits of social media for business are myriad. Here are just 10 of the most significant.
Benefit from enhanced brand awareness
The potential to engage with a broad and diverse audience makes social media an excellent place to build awareness of your brand. Avoiding spam tactics is essential because you want to build a loyal community of people who are interested in what you have to offer. As more people interact and share your content, your following will grow organically.
Boost your search engine rankings
A sizeable percentage of marketers regularly report that sharing high quality content including infographics, blog posts and even glimpses behind the scenes showcasing a team’s daily routine to social media contributes significantly to improved search rankings.
Secure additional inbound traffic
Social networking is a prime opportunity to connect with people outside of your existing customer base and channel them towards your website. There are a variety of ways in which this can be achieved, including utilising relevant keywords on Facebook, hashtags on Twitter and posting visually engaging media to Instagram.
Capitalise on increased conversion rates
As consumers are more likely to purchase from businesses that they can connect with, humanising your digital presence and developing meaningful relationships with your audience will contribute to increased interactions, leads and sales.
Reap the rewards from improved customer satisfaction
Consumers appreciate brands that take the time to personally respond to feedback. Honing a distinct and approachable voice for your business will encourage your audience to interact with you, which will provide additional opportunities to demonstrate that you are attentive and understand their needs.
Leverage brand loyalty
Millennials and Gen Z have grown up with the internet and expect efficient online customer service. Millennials are significantly more loyal to businesses that engage directly via social media and as their purchasing power increases, seamlessly integrating social communication into your digital strategy is becoming more important.
Develop an authoritative marketplace position
Interacting with audiences, sharing original content and maintaining a consistent social presence all contribute to the overall credibility of your brand. Additionally, satisfied customers are more likely to recommend you to their friends which will increase your brand authority and establish your business as a leading voice within your marketplace.
Understand the nuances of your marketplace
Talking directly to your customers is an ideal way to understand their interests, thoughts, opinions and needs. This information can be used to inform aspects of your digital strategy to ensure that you are appealing directly to the right demographics and maximising your impressions, engagement and conversions.
Lead the way
Social media is an excellent way to promote your expertise and establish yourself as a leading figure in your field. Aligning your social media presence with your wider marketing strategies will ensure your influence will not go unnoticed by other professionals and audiences alike.
Growing a business can be costly and one of the primary benefits of social media for business is that it consistently delivers a good return on investment (ROI). Most social platforms are free and if you do want to experiment with paid social advertising there are a variety of tools that will help you to hone your strategy and maximise your ROI.