Like many small to medium business owners you may believe there’s little to be gained from investing in a professional website. Such an important milestone is often overlooked due to the upfront costs or time needed to create your own.

Take a look at our top 3 reasons why it’s essential to get yourself a cracking website in time for the New Year.

Credibility

Now more than ever people associate a strong web presence with a credible business. For example, if you’re a plumber with nowhere online to shout about all the great work you’ve done, people are less likely to choose you over someone with a site full of testimonials, projects and contact details. Even better, having an online presence opens you up to a much larger audience. Instead of relying on word of mouth your website can be found by people using search engines to find a specific industry or company.

A website saves you money

If you weigh up the costs associated with advertising in the local paper or investing in large banners or billboards, you will see how getting a professional new website can actually be a more affordable option. Many people turn straight to the web to find a company or service instead of flipping through to the last page in a newspaper.

Create a personalityshutterstock_525759850

Perhaps one of the most important aspects of getting yourself online is the ability to create your own brand identity. With the words on your website you can experiment with your company’s tone of voice. Are you formal, informal, chatty, humorous or professional? By giving visitors an immediate impression of who you are and what you do, you’re more likely to draw in the type of demographic you want.

If you’re ready to give your business a strong online presence, take a look at our Build Me a Website service and see what our Studio Team can do for you.