Are you ready to engage with your mobile audience?

businesswoman_holding_her_smartphoneIs your website mobile responsive? Most websites can be viewed on a mobile or tablet but they appear in the same full-width format they would if you were viewing them on a desktop computer or laptop. A mobile responsive website automatically alters its layout depending on the screen resolution of the device you are viewing it on.

Earlier this year Google announced that its search engine, when used on a mobile or tablet, would rank mobile responsive websites higher in the search results than websites that are not responsive.

Now, in the latest report by OfCom – the communications regulator, they state that smartphones have overtaken laptops as the most popular device for getting online, with a huge increase in the number of UK adults using smartphones, up from 39% (in 2012) to 66%. The most significant increase is in the age group of smartphone users aged 55-64, up from 19% (in 2012) to 50%!

As mobile networks install more 4G antennas across the country, the number of 4G data plan subscriptions have risen from 2.7 million in the last quarter of 2013 to 23.6 million in the last quarter of 2014.

Companies and webmasters that have mobile responsive websites are now receiving more of the mobile audience. Mobile responsive websites and mobile apps, with their constantly expanding functionality, are now winning the audience.

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Image credit: ofcom.org.uk

For website owners it’s important to adapt to meet the needs of your audience so having a mobile responsive website and engaging your audience in other ways is key.

Blogs are a great way to announce your news, connect with people who have similar interests, work in the same sector or those who are asking the questions that your blog post plans to answer.

Social media is another channel you can use to engage your audience as it receives a huge amount of users and visits each day. Instagram is being toted as the new social network to be seen on and to advertise on, they released a Beta marketing portal to selected advertising partners just last week.

social_network_users
Image credit: thelasthurdle.co.uk

Some of the most engaging companies and individuals have mobile apps. Smartphone users spend approximately 89% of their mobile media time using mobile apps and 42% of all mobile sales generated by the leading 500 merchants came from mobile apps!

Depending on what type of website you have or your budget, it’s not always as straight forward as having your website updated by a developer and it’s important to note that we do offer simple ways to create mobile responsive websites if you don’t already have one using the free web page we provide with your domain name registration or with our own CloudSite package.

CloudSite offers a friendly and intuitive interface so it’s easy to build a website from scratch using one of the many professionally designed templates, if your business has a Facebook page, you can import your images and information from there, into your CloudSite website in one quick and easy step.

CloudShop, built on the same architecture as CloudSite is a simple way for you to sell online, so if you’ve ever wanted a mobile responsive website that allows people to buy your products and services online, CloudShop is the answer.

cloudsite_examples

If you’re not confident in building a website, we now offer a new ‘Build Me A Website’ service, where you get the services of a professional web designer who, using CloudSite, will build a website tailored to meet your needs. This service also extends to CloudShop too, so now you can have your own professionally built online shop. Plus, with both packages, you will get three pages of content written by an SEO expert.

If you have any questions regarding our products or you’d just like to know how you can better engage with a mobile audience, our expert team are on hand to help you and to answer any questions you may have.

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