Online retail sales are continuing to go from strength to strength with approximately £7.2billion spent online in February, according to the UK’s industry association for e-retail, the Interactive Media in Retail Group (IMRG).
With this in mind we wanted to show you how to build an Ecommerce shop quickly, so you too can start benefiting from the growing trend. If you missed our recent Ecommerce webinar, you missed out on expert, André Podeyn, taking you through the steps to set up an online shop.
But don’t worry! It’s easier than most people think and here are André’s top tips:
• Think about your homepage like it’s your shop window. Simple, clear design is the key to setting the scene for your shop. Use large, high quality images on your homepage to help enhance it and entice people to look further. You can also use the homepage to promote any sales or offers you might have.
• Design for your target audience. When designing your online shop keep in mind the products you are selling and the audience you are selling to. For example, if you are selling children’s designer clothing, you would want a cool, child-friendly and stylish design in line with your brand.
• Provide the right balance of content to help optimise your shop for search engines. Google, the search engine with by far the highest market share, loves content. Deliver it and you will be rewarded with higher rankings on its result pages. Writing 200 to 250 words about your products and business is not too much. However, don’t show more than three or four text lines on your home page. Hide the rest behind a “Read more” link that leads to more information.
• Set up payment providers early. When building an ecommerce website, one thing that needs to be sorted early is your payment service provider. Ecommerce packages offer many payment integration options but you need to establish communication with these providers in order to set up your account and activate them. By doing this early, it will save you time and money. Collaborating with a payment service provider often allows you to offer credit card payments.
• Avoid checkout abandonment. Ensure your checkout process is quick and simple and you have the right payment methods set up to keep cancelled purchases to a minimum. A good start is Paypal, Sage Pay or Paypoint for your local and international customers.
• Go mobile. Smartphone and tablet users should be addressed with specific site variants. Modern devices recognise whether the site is delivered to a smartphone and automatically displays an adapted version of your shop. Make sure to activate the mobile feature in your administration area.
Watch ‘Set Up Your Ecommerce Shop in 60 minutes’ now and start your online shop.