With over 1.15 billion active users on Facebook and 76% of those logging on once a day for an average of 20 minutes – now is the perfect time to start capitalising on Facebook and get selling!
In her latest webinar ‘How to Sell on Facebook’, Claire covered all the basics, how to get set up and how it all works but if you missed the webinar, here are some of the secrets she shared…
Firstly, some important tips to remember when creating your Facebook fan page:
• Use a branded Facebook cover. This helps to make your page memorable and can be updated in line with promotions or seasonal campaigns. (Tip: use a free tool called timelinecoverbanner.com to help you with this.)
• Allow fans to publish and make comments on your page. Social media facilitates a direct two-way dialogue boosting engagement with potential customers.
• Choose your own URL page name. You can select a unique username to make it easier for customers to visit your page e.g. www.facebook.com/AmeliasAntiques.
• Appoint more than one page admin. Mistakes happen and if Facebook denies you access at any point (which can happen) you can still update your page.
• Optimise your info page. Facebook pages can show in search results, which means the more complete your page info the better. This will vary depending on your page type so be sure to fill in any relevant fields.
• Link your blog. You can update your page automatically whenever you post new content on your site. You can use sites such as www.networkedblogs.com to help you do this.
Next, Claire unveiled one of her most exclusive secrets – how to get a Facebook fan base for free!
This tip involves downloading email addresses from various places and then simultaneously inviting these contacts to like your page.
• Download your existing email list.
• Download your LinkedIn contacts. (Go to www.linkedin.com/addressbookexport, when logged in.)
• Download all of your competitor’s fans.
• Save all of these emails onto a spreadsheet and then invite them all to like your page at once.
This is a great way of creating a starter fan page and getting some fans to get the ball rolling. Once you have built this initial fan base, you can then begin engaging with them through an intelligent posting strategy, eventually turning this into revenue for your business and effectively selling on Facebook.
If you want to learn more about how to sell on Facebook, look out for our future webinars.