The last critical phase of the Christmas shopping season has begun. For online shops, it is now or never to reach all those who haven’t yet purchased and still need a last minute gift for their loved ones.
In the last remaining days before Christmas, tell your customers that you can still deliver in time for the day and remember to include a deadline. However it is important that you make sure that you are really able to deliver on time if you say so.
Keep in mind: Nothing is as unpleasant for your customers as late delivery, when a much-needed gift is required.
On your online shop, promote methods that ensure immediate payment to be sure that the customers payment will reach you in time to have the item delivered. A little hint: Do you sell your goods on eBay by using auctions? Then you should change that to only allow “Buy it now”.
In the final countdown to Christmas you are probably dealing with customers who urgently need a gift but don’t know what to give. Maybe you can sell them vouchers which they then give to family and friends. With the Namesco Ecommerce shop system, you can easily create coupons which you can sell. You should take care, that the coupon code is not only sent by mail but also printed on a high quality paper.
Set yourself apart from your competitors by offering a free packaging service for gifts. Advertise this service on your homepage. If you prefer to offer the service as a paid service, you can use the shipping options that you find under “Settings/Shipping & Payment”.
Finally – Think of your Adword ads
Are you using Adwords ads to draw attention to your shop? Then you should adjust them as well. Advertise with the message “We deliver in time for Christmas” in order to set yourself apart from your competitors. Remember to switch on the Christmas ads in time.
If you missed out this year – why not start building your shop now and have it finely tuned and ready for Next Christmas. Take a look at our fantastic Ecommerce packages available HERE.