Welcome to the next instalment of our SEO tips, if you missed the last one, don’t worry, you can view it here: http://blog.names.co.uk/2011/11/sitemaker-seo-tips-part-1-%e2%80%93-ground-rules/
Now we reach the how to stage for getting your site effectively optimised for Search Engines.
Keywords are words or phrases that you want people to be able to find you under when they do a search on the internet. These are essentially the words or phrases that best describe your business and the things that people would think of when they are interested in your goods or services. The more specifically the words or phrases match what you offer, the more likely they will be to drive people to your site.
Using two or three word phrases improves your chances of ranking highly as these phrases attract fewer competing companies and can be more specific to your market. For example ‘minicab’ produces much less competition than ‘taxi’, i.e. there is a greater chance you could score highly with ‘minicab’ as fewer companies compete for this word.
As the effectiveness of search engines improve, the number of search results will drop, so it’s a balancing act between being on page 100 for a top phrase with millions of searches and being on page 1 for a less used phrase with only a few thousand. It is often considered that higher up and more focused is better.
How many keywords should you use?
Most articles suggest less is more; as few as 5 keyword phrases per page as a target, e.g. “London taxi, west London taxi, west London minicab, London airport taxi, Hammersmith taxi” is 5 keyword phrases (usually just separated by a comma). Most keyword optimisers won’t complain until you have more than 15-20. So somewhere in the range 5-20 won’t hurt.
If you have an exciting or unique brand name, then this should be included in your keywords (and probably included in your URL too). Don’t forget, your keywords will need to vary from page to page reflecting the contents of that page.
There can be some overlap, but you can take different content on different pages as an opportunity to expand your list of keywords. For example, with the example page www.joeslondontaxis.com/ you would choose words relating to booking a taxi, e.g. “book a London taxi, London taxi booking, etc.”
It’s best to plan the keywords for each of your pages and only then start to go through the pages themselves and make sure the keywords are correctly represented and consistent in the right places.
So in summary; work out the keywords and phrases for each of your different pages. Don’t worry about getting it ‘right’ the first time. These are things you can change as you go along, but try to think about the important, specific phrases that summarise or capture the contents of each of your pages.
In the next instalment of our SiteMaker SEO tips, we will go through tips for getting your site listed – don’t miss it!