Branded Domains Anyone?

Get your wesbsite cooking!

Right now, if you buy a new Domain you can claim 1 month FREE Professional Hosting to get your online venture up and running. Adding Hosting is that easy – choosing the right Domain can be the trickier part.

Let’s imagine you’re Bloggs Ltd and you’re launching a new ecommerce website to sell your widgets. Do you make the domain name your brand name – bloggs.com – or do you use a keyword like widgets.com? Or maybe bloggswidgets.com?

Branded domains…

• A branded domain will create a sense of confidence in customers.
• It puts the brand out there every time it is mentioned, linked, shared etc.
• You can still use the rest of the URL for keywords e.g bloggs.com/widgets/green-widgets.html
• May be easier to get hold of than a keyword rich domain.
• A short, snappy domain name like slashdot.org is more likely to be remembered (and shared) than awesome-internet-tech-news-website.com.

A branded domain is a must if you are planning to be in business for the long term.

Keyword domains…

• Keyword rich domains can catch direct type-in traffic – though this type of traffic should never be relied upon and also this makes the web savvy cautious of these sites.
• Single keyword domains like printers.com, laptops.com or coffee.com are normally expensive – toys.com went for $5.1 million last year.
• Different search engines place different emphasis on keywords in domains – doing some research into the specific search engine that you are interested in can be invaluable in choosing the right keywords and structure.
• Keyword domains (especially hyphenated ones) can be harder to remember.
• An advantage of keyword domains is by their nature they are descriptive so visitors may be more inclined to click a link where they have an idea as to what’s coming.
• You risk pigeon-holing your business if your domain is too specific – What if your website was cheap-printer-cartridges-uk.com but you decided to start selling laptops across Europe?

Keyword domains serve a purpose to direct traffic to a core site.

Bear in mind that…

• Although a good domain name is important, creating useful, accessible content is the more important aspect of web development
• You don’t even have to register a new domain – websites like Sedo.com offer a domain market place where people can buy or sell registered domain names.
• If you manage to get yourself a decent domain name and you are serious about your business then it’s worth investing in the common TLD’s (.com, .org, .net and the newest, hottest .co) to protect your brand.

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks

Leave a Reply

Your email address will not be published. Required fields are marked *