$5.1m for Toys.com

Toys.com bought by Toys R Us for $5.1m

The importance retailers are now placing on online trading was highlighted with the purchase of the domain name Toys.com, brought by Toys R Us for a whopping $5.1m.

Toys R Us which trades from 73 outlets in the UK, entered into a bidding war for the key domain name with domain holding company National A-1, which was its sole competitor for toys.com for the last £2m of the auction.

As one of the world’s largest dedicated toy and baby product retailers, Toys R Us have confirmed their commitment to the online sale channel through the acquisition of this domain name.

So why are some website names worth so much money?

The short answer is because it’s a commonly used descriptive term.

The value of a domain name is determined by two key factors; traffic and brand value. It’s a fact that ‘good’ domain names help drive traffic to a website. Internet users find websites by using search engines like Google, or by typing a website address (also known as a domain name) directly into the browser.

If you own a ‘generic’ word as your domain name (toys, cars, hotels etc.) you’ll be in a better position to be found on the internet by users “guessing” the website address whilst looking for a specific product.

Register your domain name today

If you would like to know more about developing your domain portfolio please call our expert sales team on 0845 3633632

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