Camilla Coxe, whose family sold their cattle farm in 1992 following the BSE crisis and the downturn in farming, persuaded her bosses to donate 20 ‘cherished’ web addresses – the online equivalent of personalised number plates.
The sale of names like sex, business, commerce, football, money and travel.eu.com, begins today.
Camilla’s company – London-based CentralNic – has already had several ”serious” inquiries from potential buyers.
Operations Manager Camilla, whose brother is currently at Cirencester Agricultural College, said: “I have been moved to tears by the daily footage of fields which have become funeral pyres.
I was desperate to do something to help and this seemed like a perfect opportunity.” All proceeds from the auction will go to the National Farmers Union, who will distribute the money via the union’s Supporting Farmers in Crisis Fund.
NFU President Ben Gill said: “We are very grateful that CentralNic have chosen to support the farmers in this way”.
“The suffering among the farming community at present is immeasurable. “The one shining light that is keeping people going through the crisis is the support and good will that they have received from the public. “Any money donated to the NFU’s fund will go directly to those most in need.”
For more details go to http://auction.names123.com