Despite being one of the wealthiest tech companies in the world, Apple has lost a vital domain name portfolio for its hit iPad tablets. With the new retina display iPad announced yesterday at Yerba Buena Centre for Arts in San Francisco, we can reveal that www.iPad.com is a dead website, showing a construction site saying ‘coming soon’. Elsewhere a British design company that has been trading for over 18 years owns the lucrative www.apple.co.uk
While Apple does own the rights to apple.com, iPod.com, iWork.com, iCloud.com and iMac.com, the Cupertino-based tech innovators have lost control of their iPad name portfolio in its entirety – a practice widely called ‘cybersquatting’. With no new name revealed yesterday, Apple could have lost its iPad domains for good. Other domains that are in opportunists’ hands include:
- iPadHD.com – owned by an iPad accessories blogger called ‘Dave’
- iPad2.com – owned by Apple news website Mac Rumors
Get 50% off .CO Domains – the most interesting shake up of the Internet in recent years.
The .CO domain has become one of the most sucessful new domain extensions in the world since it was launched in the summer of 2010 – and the number of registrations keeps growing! It’s so close to the .COM and .CO.UK – but shorter and easier to remember.
Plenty of opportunities
Like .com, the new .CO domain is globally recognisable. It’s the ideal domain to make your online identity stand out from the crowd! .CO can represent many areas, so let your imagination soar with ideas for domains and websites:
Why register a .CO domain?
.CO (Columbia) was re-launched internationally in 2010 and quickly became one of the fastest growing global domains in recent times, with over one million registrations in 200 countries so far.
Choosing your domain name is one of the most important things you will do for your online business – so careful attention should be paid to ensure you select the perfect domain for you.
The first thing you need to decide when choosing a domain name is whether you want it to be obvious to Internet users. The advantage to having a domain name that is clearly related to your website’s topic is it may help people find your website through keyword searches. Also, it may be easier for people to remember a domain name that is fairly intuitive.
Considerations for SEO
The first and obvious choice is your organisation name. However, this is not always the wisest choice. If it’s something inconspicuous then you’ll lose points from type in traffic, and if it’s no real reflection on your service, then you will lose on natural search traffic to your site.
Earlier this month, the Inside AdWords crew at Google released an exciting new change for AdWords which will now show the display URL in the headline for select top placement ads.
For example, whereas previously the ad would read
it now shows up as
Raising the prominence of your brand like this reassures existing customers, enhances future recognition from potential customers and, of course, gives more room in the headline for specific promotions.
This raised profile of the URL also means you need your domain to work harder for you. Memorable names become ever more of a premium and, though potentially unavailable in more common extensions like .com, this makes investigating availability in new catchy extensions like .co much more worthwhile.
If you still haven’t secured your .CO Domain extension (Colombia) then we’d suggest you at least check availability in key names that are important to protect your online brand. Since the launch of .CO in 2010, more than 600,000 names have been claimed and the Domain is still attracting heavy marketing investment illustrated by a recent US prime time advertisement for .CO shown during the Super Bowl.
Google has placed .CO alongside generic top-level domains like .com, .net or .org by allowing geotargeting of .CO within Webmaster tools giving you the option to target your .CO content to specific countries. This has helped raise the profile of .CO and within the UK market Registrys are keen to place .CO alongside .com and .co.uk as a leading extension.