Budget restraints affect businesses of every size, but for small businesses and start-ups in particular, smart budget management can mean the difference between long-term success and overnight failure.
Knowing which areas to invest budgets most heavily in is a lesson learned with time and experience, but there are some steps you can take from the word go to ensure you get more value for your money, particularly when it comes to your website.
Here are 5 tips to get you started:
1. Create your own website
You don’t have to pay through the nose to get a professional looking, functional website. Consider using a DIY website builder, you don’t need any technical skills and you can get your site set up and online very quickly.
2. Take advantage of free training
Knowledge is power and one of the best ways of obtaining business knowledge is by consuming information from experienced industry experts. Videos, webinars and blogs are all great sources of free information and advice, so be sure to take full advantage.
3. Think about scalability
Consider where your business is now versus where you see it in one, five and ten years’ time. Growing businesses need scalable services which can adapt to meet their ever-changing needs, be it the number of end users, or the volume of data being processed and stored.
4. Embrace SEO & social media
You don’t have to be an expert to take advantage of SEO (search engine optimisation). There is an abundance of great, free advice out there, and by starting with the very basics you can make a considerable difference to the visibility of your business online. The same can be said of social media. Invest time in learning how to get the best out of Twitter, Facebook, LinkedIn etc. as a way of connecting with your target audiences, for free!
5. Be smart when choosing a provider
Do your research and seek out a provider which has a proven track record of providing an excellent service to its customers. You need to feel confident that in the event of something going wrong, you’ll have access to a reliable, UK based support team which will get you back up and running as soon as possible.
For more advice about launching your business online, call us today on 0345 363 3632.