Living up to the hype, .london is out-performing all other gTLDs based on our figures to date.
Expected? Maybe, but what makes this triumph so interesting is that .london is still only at the pre-registration stage.
Looking at the top 10 list of new gTLDs, .london currently stands at number one, with 14% of new names.co.uk registrations:
Following its European counterparts, London joins Berlin in offering individuals and businesses the opportunity to secure the prestigious extension. Plus, with the likes of the iconic British London Symphony Orchestra, Fortnum & Mason, and Scoff and Banter already backing .london it’s exciting to see what the future holds for businesses looking to make its ties with the capital known.
Released earlier this year, there have been over 49,000 .berlin domain registrations to date, and we can’t wait to see .london registrations go from strength to strength.
The new extension is an excellent opportunity for established businesses in the capital to celebrate their location, whilst giving new businesses a novel, reputable way of entering the online world. It is also helpful for London inhabitants and commuters looking for local businesses and services, and is set to boost tourism as more and more people become familiar with the localised domains.