Beginners SEO – A great place to start

SearchQuest MascotIf you missed our recent webinar ‘Beginners SEO – A guide to Google Optimisation’ you can watch it now and learn how to optimise your website.

Our guest presenter, Vilayte Essa, is the Managing Director of SearchQuest Digital Marketing Agency, one of the UK’s first digital marketing agencies. With over 14 years’ experience in Search Engine Optimisation (SEO), digital marketing and web design, Vilayte and his team help businesses to succeed online and increase their online presence.

In the webinar, he takes us through the basics of getting started and explains the process of identifying the right keywords for your business and how to implement them to optimise your site. He also shows us what Sitemaps are and gives an overview of Google Webmaster tools.

And that’s not all, Vilayte also answered some questions at the end of the webinar and here’s a short recap for anyone who missed it:

Q. If my site has been found by Google and then I change my description, keywords or titles etc. will I be penalised or is it seen as good practice because I’m updating my site and keeping it relevant?
A. If you’re page has been recognised in a good position in the first place then making changes to it could have a detrimental effect to the positions of that particular page. The whole point of that page ranking in that position in the first place is because you have implemented a particular keyword or phrase within the title tag and you will have backed it up in your description and the content of your site. So, if you do decide to change it, you need to ask why you want to change it – is it because it’s not working for you or because you want to try a new keyphrase? In the case of the later, it would be better to create a separate page and see how that ranks and keep both pages ranking.

Q. If I have a page on my website about Wedding Stationary and I then create a blog post about wedding stationary, what would happen? Would I be penalised for using the same keywords across both pages or is there a best practice for this scenario?
A. The actual webpage itself should be the page that’s optimised for wedding stationary. If you create a blog to talk a little more in detail about wedding stationary e.g. handmade wedding stationary and you are blogging about how the process works, then there’s nothing wrong with using the keyphrase within that blog post as long as you try not to optimise the blog post for that particular keyphrase.

When you write the content within your blog, if you choose the words ’Wedding Stationary’, you should link it to the actual ‘Wedding Stationary’ page because that’s where you really want your traffic to be directed to. That is the page that will have a call to action to buy the stationary or make an enquiry.

Q.  How patient do you need to be once you’ve followed all the instructions for optimisation?
A. Because of technology and the tools Google provides us with, you don’t really have to be that patient. Once everything is in place and you’ve done the optimisation and submitted everything within Google Webmaster tools, you only really need to wait a couple of days for your changes to take place on Google.

However it’s important to remember that just because you have optimised your site for the keywords and phrases you feel you would like to be found under, it doesn’t automatically mean that you will suddenly appear in the number 1 or number 5 position on google. It really depends on how competitive your industry is and how many other websites are doing the same as what you are doing.

The other thing you need to take into account is what other sites are doing. If all of your competitors have provided Google with the exact same optimisation, they’ve done the title tags, the H1 and implemented great content within the site and it visually looks great, how does Google determine which one should be number one and which should be number 5? In this case it comes down to external resources, which means you will need other websites to endorse your website for the service you provide.

Q. Is my main homepage the most important page of my website for SEO or is it the rest of my pages?
A. Yes the homepage is certainly the most important page of your website. It’s the main page, the first page Google will look at and first page it will see before crawling other pages within your website. There is a hierarchy and the homepage is the most important one. It’s the one that you should realistically optimise with the most popular or competitive keyphrases that you have.

As a general rule, optimise your homepage for roughly two to three keyphrases, as long as they are similar in description. Your homepage is the page you could concentrate your efforts on because that’s the page that ranks first before anything else. Other pages or internal pages will have value but nowhere near as much as the homepage.

So there you have it, some really helpful tips from Vilayte. For more information about upcoming webinars read about our Free Online Business Training Programme

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